Beginnings of Truedan
Truedan had humble beginnings in the night markets of Taiwan back in 2010 and the first milk teas sold were out of the back of a wooden cart. However, our milk tea was so popular and of such a good quality that we were able to open our first franchise store in Taipei in 2011- after just one year at the night markets! After establishing our fist store in Taiwan, Truedan’s popularity increased greatly and we were able to open many new stores in the years to come. Today we have almost 100 thriving stores world-wide.
Truedan Moving Into Australia
In 2019 Truedan opened their first store in Australia. They chose to open their first franchisee store in Melbourne because of the vast multiculturalism present within the city. Melbourne is an incredibly diverse city and is host to a great number of food and drink shops from all around the world. Truedan has experienced firsthand how accepting and willing Melburnians are to try the new drinks we have created. Due to the uniqueness of all the people who stay and visit Melbourne Truedan has found that it is the best place to sell drinks to loyal and compassionate customers.
Despite being such a young establishment Truedan has undergone a significant amount of change throughout our ten short years. In the last year alone to mark out tenth birthday we decided to change our name from JenJuDan to Truedan. This name change coincided with our shops being renovated and upgraded to ensure that our customers could get the best service possible. Furthermore, our drinks list was also reviewed and many of the drinks had their names changed while there were also some new drinks added to out menu to ensure that our customers have an adequate variety of drinks to choose from.
Truedan In Future
Truedan is always looking for new opportunities and that is why we have decided to expand our business in Melbourne. We have opened up two additional stores at separate locations since 2021. Our first store was opened in the Crown complex in December 2020 and our second store opens this year in Box Hill in May.
Our company is very future orientated and always looking for local brands we can collaborate with and we believe in achieving all that we can in the future.
Truedan remains dedicated to turning our bubble into “elixirs”.
A year of continuous experiments and refinements to our proportions later, we have developed the perfect 0.85cm bite-size bubble. Bubbles are bathed in hand-cooked brown sugar and served with milk from carefully selected independent dairy farms. With this, we have popularized a Taiwanese delicacy, the Brown Sugar Bubble with Milk.
Despite the complex process, our hand-cooked brown sugar and the traditional method of preparing our bubble remain the key to the drink’s deliciousness. In addition to their unique texture and taste, none of our drinks contains aroma chemicals or food coloring. It is delicious and light on the stomach.